AWeber is one of the most established email marketing tools available. They started in 1998 and claim to have around 100,000 users. As an email marketing tool, they have functions for subscriber management, email design, scheduling, testing, and reporting. Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales. Their lowest priced package starts at $19 / mo. and discounts for longer subscriptions are available. Their pricing is segmented by the size of your subscriber list, meaning even with the cheapest package, you will have access to all of their features.Try AWeber for FREE
- AWeber Introduction
- AWeber Pricing
- AWeber Features
As just mentioned, pricing is tiered by subscriber list size, and the lowest price of $19 / mo. applies if you manage a list of up to 500 subscribers.
By choosing quarterly or yearly payment, you can save 14% or 14.9%, respectively. For the first 30 days however, you can make use of their free trial.
Beside the monthly fee, there are no additional costs. You can with Visa, Mastercard, American Express, and Discover credit cards. Unfortunately no debit card or Paypal payment are offered, which shouldn’t be a problem for most people, but could certainly be improved upon.
Compared to competitors, AWeber pricing is somewhat moderate, though it depends on your specific usage and requirements. Mailchimp and GetResponse for example segment their pricing by subscriber list size AND features, meaning some essential functions are not available in the lower price tiers.
Starting out with AWeber is fairly easily, as they let you import your existing subscriber list very easily. You can import them either from Excel (xls and xlsx), tsv, csv, or txt files, copy and paste rows of subscribers into a new list, or enter them one by one.
During import, you can already segment them by adding tagging them and adding them to autorepsonders (more on autoresponders later). This feature is more convenient than at some of their competitors, where you cannot add autosresponders during the import.
To make sure you are not violating anti-spam regulations, you will need to tell AWeber how you collected your subscriber data.
For longer lists their anti-spam team will also do a manual check. It’s said that this takes up to 24 hours, but most times all will be done within 30 minutes. Overall, moving your list into AWeber is easy and fast, and your subscribers don’t need to reconfirm their subscription, at least there is no technical requirement. Legally speaking, you should be able to prove your subscribers gave consent. If you can’t, it is a good idea to protect your account and reputation by sending a confirmation out.
As you’re growing your audience, they will present detailed stats to help you measure the success of your efforts. You can quickly see who’s opening, clicking, downloading and buying (and who’s not). By searching for these stats, you can create new segments of your subscriber list, and send targeted emails to these segments for greater relevance and impact. One of AWeber’s shortcomings is that you are not able to combine segments on the fly to send targeted emails. Instead you have to create a new segment that combines the relevant criteria, and then send your message out.
AWeber has had plenty of time to build their template library. They are now standing at more than 700 email templates and keep adding. This is a great selection and guarantees that you will find something that can serve at least as a starting point. With their drag’n’drop template builder it’s super easy to modify existing templates, but you can of course also use fully self-built ones. 700 is actually at the upper end of available templates. Compare it to ~500 templates at GetResponse, or 50 templates at mailchimp.
However, individual tweaks to the templates are highly recommended, at least once you have everything else set up and running. Thus, such a sky-high number of templates is nice, but not a killer feature.
Responsive webdesign means that design and content can automatically adapy to different screen and browser window sizes. With vast use and establishment of mobile devices as real alternatives to desktops for many tasks, responsive design is very important. In terms of email, we are talking about 43% of messages which are opened on mobile phones.
Good news: all of AWeber’s templates are already responsive. In addition AWeber can show you a preview of both desktop and mobile displays. This is very useful, as it helps you to make sure that everything that you want your readers to see before they scroll down is in view.
A very useful feature, though not unique to AWeber, is the option to create newsletters automatically based on an RSS newsfeed. This is a significant timesaver and great if you want to keep your subscribers updated about what’s happening on your blog or website. You can of course choose the frequency that those updates are sent out, and for example sent a monthly blog digest.
Now, this feature unfortunately cannot make use of AWeber’s standard templates. You can choose from designs dedicated to this rss-to-email feature. If you want to weak these designs, you also cannot use the normal template editor and its drag-and-drop feature, but need to use a another AWeber tool, which is not as user-friendly.
AMP for Email
AMP for Email is a technology that brings google’s AMP technology, meant to to accelerate mobile pages, to email. But as emails are already fast to load, here the benfit is more interaction. For example, with AMP for Email, you can integrate interactive elements like calendars and event booking directly into your emails, so that readers wouldn’t even need to leave their email client.
AWeber has been the first to integrate the tech into its offer. There are several AMP elements right in the drag’n’drop builder that you can make use of. However, what is important to know is that not many email clients (e.g. Outlook or Thunderbird) support this. For the moment it’s mostly a google technology that can be leveraged when your subscribers open your newsletter with a google email client.
Autoresponders let you configure a series of emails that are triggered by time or simple user actions. You can schedule emails for welcoming after somebody signed up for your newsletter, send them content A a week later, and another week later send them content B, and so on.
Setting up autoresponders and drip campaigns is fairly easy in AWeber. Create a new email draft and under Send Options, choose Add to Follow Up Series. Simple as that.
Marketing automation is an advancement of autoresponders. You can design process via flowcharts, and define conditions beyond dates and subscriber tags when to send out which email. Messages can be send as a consequence of a subscriber’s link click, or after they made a purchase.
Based on this understanding of marketing automation, AWeber’s options are quite rudimentary here and suitable for simple campaigns. Triggers for campaigns can be a subscription, or when a tag is added to the subscriber. Actions that can be applied in each step of the campaign are Send a Message, Wait, and Apply Tag. Then with automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. For example, if a subscriber clicks on a link in that message, they’ll be tagged with a specific tag to receive another campaign.
So that being said, Aweber does not give you the possibility to design a flowchart to plan your automated marketing campaign, but a step-by-step. Interaction option do not cover the full spectrum, but might be sufficient depending on your use case.
Split-testing is an important concept and key to continuously improving your campaign and results. Email split testing means testing the original version of your email against another version where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design. By measuring how recipients interact with the email, you find a winner.
AWeber has integrated split-testing, allowing you to send out up to three variations to find which approach performs best.
Generally speaking, reporting in AWeber is quite comprehensive. Data is visualized well, and they provide different reports on your account and on lists. You can quickly access Open, Clicks, and Revenue over Time regarding your account. You can learn about daily, weekly, and monthly new subscribers for your lists, on subscribe methods and many more metrics.
Landing Page and Form Builder
Landing pages are dedicated pages on your website that are designed with for a single purpose: lead capture. They usually consist of a contact form, attractive images and a sales-purposed text highlighting the benefits of submitting the contact form. That’s it. No distractions, not even a navigation menu that would the visitor allow to move to other parts of the website.
If you are using a pre-made website framework and/or are not too familiar with web design, it can be difficult to build a landing page the right way. Lucky for us, AWeber offers landing page templates and and a page editor. You can even integrate google analytics or a Facebook pixel to measure your the efficiency of your promotion activities. Unfortunately, if you need to follow the GDPR, you should leave these out for now, as AWeber doesn’t have a way yet for EU users to block cookies and data collection on the landing page, which they are legally entitled to.
3rd Party Integration
Aweber comes with 120 integrations for various 3rd party services: Content Management Systems like WordPress or Drupal, CRM tools, E-commerce solutions like shopify, social networks like facebook and linkedin, and many more. To check whether AWeber will work with any existing tool or service you are already using, check out the whole list here.
AWeber support is quite comprehensive: you can reach them by phone, email and live chat, if your questions are not already answered on the many help articles they have on their website. If you have a preference for phone support, there is basically only AWeber, as most of their competitors do not offer this channel.
Over the years, AWeber ha also won several Stewie Awards, this year their customer service department received a bronze award.
AWeber is one of the market leaders in email marketing services for small and medium-sized companies. They have a lot of good things going for them, without being amazing or terrible in any of the aspects we looked at. Overall, they are a solid choice that will not leave you in regret.
AWeber makes it fairly easy to get started with email marketing, offering a clear user interface without hard to find settings. Plus, it has a lot of templates for emails and some for landing pages, which also helps to get off the ground quickly. It even supports AMP for Email, something that very few competitors offer yet. Use is for now limited to google email clients.
Autoresponders are equally easy to setup, and as marketing automation is not very sophisticated, it is also less intimidating for starters than advanced flowchart design with other providers.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
While pricing is kind of average, a mojor plus is that at every price level, you can access all of their functions and features. The determining factor will by the amount of subscribers that you have.
And finally, to make sure everything works well for you, AWeber let’s you try it all out for 30 days.Try AWEBER FOR FREE
The weaker points of AWeber can be found in the details: Marketing automation is simple to set up, but lacks advanced features for more experienced users. When targeting specific groups among your subscribers, you cannot combine several segments, but first would need to setup a dedicated segment for this. While the landing page builder is useful, it doesn’t provide A/B testing or a way to use Facebook pixels / Google Analytics cookies in a GDPR compliant way.
Lastly, the landing page builder does not let you integrate google analytics or a Facebook pixel in a GDPR-conform way.